Website Overhauls for Better Communicating & Better Search Engine Optimization.
If your business website was built more than three years ago, chances are, it’s time for a complete overhaul. With constant browser updates and new devices continuously being released on the market, the way your “old website” appears, or renders online to viewers today may be very different than the way it was intended to a few years ago. Perhaps we should transform the old saying, “If you build it, they will come,” to read be “if you re-build it they will come.” People are literally searching for everything online today and from everywhere on tablets and mobile phones so it’s important to keep your website up-to-date with current and relevant information but really important to keep up with current technology so it can be found by the search engines, viewed properly and to engage viewers. If you browse websites on a smartphone, you may understand the challenges of doing so. Click to learn more and to see some examples of website development specifically for smartphones and tablets users.
Some businesses are not relying on search engines to bring traffic to their website and use their site as a resource for existing clients or as a place to send potential customers to learn more about their business and “validate their existence.” So for them, SEO may not be a factor, but refreshing the website’s look and being consistent with your company’s brand strategy or “brand standards” is important. Improved website layout, mapping and functionality is equally important. If the navigation, imagery and content is hard to understand, chances are that, visitors, will not understand your business. If the code isn’t up-to-date, they may lose patience trying to load your site or they may have a hard time scrolling through it on their mobile device and never get passed the homepage. Knowing your clientele and their website viewing habits would help you determine if your website should be responsive and adaptive to mobile devices. Currently, research indicates that more than 30% website of website visitors are viewing from tablets. And that number is rising quickly.
“Blog integration, where the blog
becomes ‘resident’ on the website,
is one of the most effective tools
for businesses to use to
keep their website content fresh
and relevant, and for regularly
generating links to the site itself.
The bonus is, a ‘resident blog’ can
help eliminate costly updates.”
Should you Stick to The Code & Forget An SEO Plan?
Clean code and page load speed are important factors in retaining visitors to your website and are equally important in search engine optimization. Cleaning up code on an existing website can in some cases be extensive. Depending on how the site was built and how long ago, it may be more cost-effective for a business to build a new website entirely. In many cases, the business mission and overall presentation has changed since the last build anyway. Identifying company goals, both short and long-term, communicating clearly and efficiently and creating a great impression doesn’t have to be an extensive task, but it is the first step in building an effective website, or any other marketing communications project for that matter. The more clean the code, the faster the website load speed and the easier it is for the search engines to find your website. There is no exact science to search engine optimization, but there is a logic.
Once all the right tools are in place, proper tags, search words, clean code, page load speed, blog setup etc., the site should be revisited periodically for any relevant changes that impact the navigation or the way the company should communicates about itself. There should be no need for ongoing monthly SEO plans that offer to update the code if the site was built with an efficient strategy in mind. Essentially, the codes should be left alone.
Blog Integration and Website Links For Search Engine Optimization
Building links on the internet is key to creating traffic to a website and helps tremendously in search engine optimization and ranking. Original and relevant content, continuous blog posts and sharing content through social media channels will help optimize the site.
Blog integration, where the blog becomes ‘resident’ on the website, is one of the most effective tools for businesses to use to keep their website content fresh and relevant, and for regularly generating links to the site itself. The bonus is, a ‘resident blog’ can help eliminate costly updates. Website owners can update the blog themselves and use this area for a variety of purposes such as updates on products, services, staff, photos, news and affiliations. With an RSS feed your clients and regular visitors can receive email notification every time you post something new. Social media sharing tools make it easier than ever for your viewers to spread the word about your business to their own network of ‘followers,’ so you can increase your viewing audience.
For more details and to discuss your business marketing strategy, website design and development needs, contact Lavery Design Associates.
Article submitted by Rita Lavery
Copyright 2013. This content may not be reproduced without permission from the author.