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Image Selection

A few simple guidelines can help you determine if the images you are considering for use in your design project will really drive your message. Does the image do the following:

  • Communicate a quick strong message better than a simple sentence?
  • Contain important information to help the viewer understand the idea or product?
  • Portray a sharp, clean, interesting idea?
  • Communicate Effectively?
  • Tell a story?
  • Backup your business brand identity?

If the answer is yes, it’s likely then that the image will be a strong element in the design and ‘speak’ to your audience. If the answer in no, continue on in your image selection search.

Article by Madeline Mohr

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