Blog Integration and Website Links For Search Engine Optimization
Building links on the internet is key to creating traffic to a website and helps tremendously in search engine optimization and ranking. Original and relevant content, continuous blog posts and sharing content through social media channels will help optimize the site.
Blog integration, where the blog becomes ‘resident’ on the website, is one of the most effective tools for businesses to use to keep their website content fresh and relevant, and for regularly generating links to the site itself. The bonus is, a ‘resident blog’ can help eliminate costly updates. Website owners can update the blog themselves and use this area for a variety of purposes such as updates on products, services, staff, photos, news and affiliations. With an RSS feed your clients and regular visitors can receive email notification every time you post something new. Social media sharing tools make it easier than ever for your viewers to spread the word about your business to their own network of ‘followers,’ so you can increase your viewing audience.
For more details and to discuss your business marketing strategy, website design and development needs, contact Lavery Design Associates.
Article submitted by Rita Lavery
Copyright 2013. This content may not be reproduced without permission from the author.